New Directions for Women, Records, 1971-2000 (C4031)

8 linear feet, 23 rolls of microfilm

INTRODUCTION

The records of New Directions for Women contain the business records of a feminist newspaper based in New Jersey and published from 1972 to 1993. The records include correspondence, reader surveys, newspapers, indexes, and financial records, as well as material concerning publicity, fundraising, grants, advertising, circulation, and conferences hosted by the publication.

DONOR INFORMATION

The records were donated to the University of Missouri by Paula Kassell on 2 December 1997 (Accession No. 5741). An addition to the collection was made on 20 October 2008.

ORGANIZATIONAL SKETCH

Organized as a nonprofit corporation, the feminist newspaper New Directions for Women (NDFW) was founded in 1971 after a conference of the same name was sponsored by a coalition of several New Jersey women’s rights groups, including the National Organization of Women. The proceeds from the conference were allocated to publish a newspaper that would serve to keep the three hundred women who attended the conference in communication with one another, as well as reach out to other feminists in the state. Paula Kassell was appointed editor and she launched the newspaper from her home in Dover, New Jersey, with the assistance of a volunteer staff.

The first issue of the newspaper appeared in January 1972. The original title of the publication was New Directions for Women in New Jersey. New Jersey was dropped from the title in 1975 as the publication sought to reach a broader audience. In 1979, after six years of publishing as a quarterly, NDFW became a bimonthly periodical. A cumulative index for the first ten years was assembled in 1982.

After years of struggling to attain financial stability, NDFW discontinued publishing in 1993. A second cumulative index covering the publication’s last twelve years was published in 1998.

SCOPE AND CONTENT NOTE

The records of New Directions for Women contain the business and administrative records of a feminist newspaper. The collection is arranged in the following eleven series:

• Advertising
• Circulation and Promotions
• Publicity and Public Relations
• Correspondence
• Business and Administrative Records
• Financial Records
• Fundraising and Grants
• Reader Surveys
• Conferences
• Indexes
• Newspapers

The Advertising series contains material relating to the sale of advertising in NDFW.

The Circulation and Promotions series contains records concerning subscription sales promotions and the distribution of NDFW.

The Publicity and Public Relations series is comprised of materials regarding NDFW’s press coverage, advertising campaigns, and essay contests directed at high school students.

The Correspondence series mostly contains editorial correspondence along with letters from readers and other business correspondence.

The Business and Administrative Records series contains an assortment of records concerning the business and administrative affairs of the publication and include minutes, business plans, guidelines, leasing information, and photographs, along with materials on insurance, tax exemption, and a name dispute.

The Financial Records series includes financial statements, auditor’s reports, tax returns, and a five-year business plan created just before the publication’s demise.

The Fundraising and Grants series consists of material pertaining to fundraising activities and grant efforts pursued by NDFW. The series includes a number of grant proposals, as well as records pertaining to grants received.

The Reader Surveys series contains questionnaires and statistical data for several reader surveys undertaken by NDFW during the course of its publication.

The Conferences series contains materials relating to the conference that led to the creation of the newspaper, as well as two other conferences which the publication hosted.

The Indexes series is comprised of records concerning the creation of two cumulative indexes, as well as yearly indexes produced during the 1970s. The second cumulative index contains a history of NDFW written by Paula Kassell.

The Newspapers series contains issues of New Directions for Women and its forerunner, New Directions for Women in New Jersey, on microfilm. Unfortunately, issues from the first year of its publication are missing. For the years 1986 to 1992, there are two copies of each volume. Some of the rolls contain indexes and supplements.

FOLDER LIST

Advertising Series

f. 1	General, 1973-1993
f. 2	Correspondence, Nancy Rich, 1989-1990
f. 3	Advertising study, 1976 August
f. 4	Ad rate cards, 1974-1986
f. 5	Ad information, 1990, n.d.
f. 6	Sales promotions, 1973-1991
f. 7-11	Special sections, 1987-1990
f. 12	Ad representative, 1973-1986
f. 13	Application for listing in Standard Rate and Data Service, 1979-1980

Circulation and Promotions Series

f. 14-15	General, 1972-1985
f. 16-35	Subscription sales promotions
f. 16	Letters, 1972-1985, n.d.
f. 17	Metro Area Supplement, 1989
f. 18	Libraries, 1977
f. 19	Holiday, 1983-1989
f. 20	Women’s Resource Center, 1993
f. 21-22	New Jersey Education Association Convention, 1972-1976
f. 23	Ad exchanges with other periodicals, 1987-1990
f. 24-31	Mailing and exchange lists, 1975-1992
f. 32-33	Absorption of subscribers from defunct periodicals, 1974-1978, 1991
f. 34-35	Bookstores, 1975, 1988-1989
f. 36	Subscription services, 1973-1984
f. 37	Subscription renewal reminders, 1977-1983
f. 38-43	Distribution
f. 38-40	General, 1988-1990
f. 41	Bookstores, 1986
f. 42	Commercial distributors, 1988-1993
f. 43	Inland Book Company, 1989-1994

Publicity and Public Relations Series

f. 44	Correspondence, 1974-1993
f. 45	Press contacts, 1972-1992
f. 46-49	Press coverage, 1973-1994
f. 50	New Jersey Publisher article by Paula Kassell, 1973-1974
f. 51-52	New Directions for Women ads, 1987-1990
f. 53-54	High school essay contests, 1974, 1976
f. 55	Miscellaneous, 1983-1992, n.d.

Correspondence Series

f. 56	General, 1973-1998
f. 57-76	Editorial
f. 57-58	1970s
f. 59-61	1980s
f. 62-63	1990s
f. 64-65	Kriegel, Phyllis, 1985-1990
f. 66-67	Redmond, Pat, 1989-1990
f. 68	Benderly, Jill, 1990-1991
f. 69	Freeman, Pat, 1990-1991
f. 70-71	Davis, Susan, 1988-1993
f. 72	White, Margaret, 1993
f. 73	Wenzel, Lynn, 1991-1993
f. 74	International, 1991
f. 75	Possible book reviewers, 1984-1987
f. 76	Form letters, 1982, n.d.
f. 77	Friends of New Directions for Women, 1984-1987
f. 78-82	Letters from readers
f. 78	1979-1993
f. 79	Robinett, Jerry, 1984-1993
f. 80	Kudos, 1979-1992
f. 81	Slams, 1990-1993, n.d.
f. 82	Condolences, 1993-1994
f. 83	International, 1991
f. 84	Mailings Universal, 1977
f. 85-86	Business, Catherine Brennan, 1978-1983
f. 87	Miscellaneous, Phyllis Kriegel, 1984-1985

Business and Administrative Records Series

f. 88	Issue schedules, 1972-1985
f. 89	Trade name and incorporation, 1972-1978
f. 90	Tax exemption, 1972-1978
f. 91	Copyright, 1979-1995
f. 92	Unemployment and disability insurance, 1974-1994
f. 93-94	Liability insurance, 1977-1993
f. 95	Cy Roth Associates vs. New Directions for Women, 1983-1985
f. 96-97	Leases, 1977-1991
f. 98-100	Permissions to reprint NDFW articles, 1973-1995
f. 101	Position requirements and job ads, 1990
f. 102	Printing rates, 1973-1977
f. 103	Sales of review books, 1974-1977
f. 104	Worker and Community Right to Know Act, 1986-1992
f. 105	Feminist businesses, 1972-1979
f. 106	Directory of national organizations, 1978-1982
f. 107	Speaker’s Bureau, 1978
f. 108	Chapter for Women’s Periodicals in the United States, 1995-1996
f. 109	Business plans, 1978-1992, n.d.
f. 110	Editorial procedures and style guidelines, 1984-1986, n.d.
f. 111	Headlines, 1979, n.d.
f. 112	Magazine ASAP listing, 1984-1985
f. 113-114	Name dispute with Kennedy Sinclaire, Inc., 1975-1983
f. 115-116	Personnel, 1975-1997
f. 117	Advisory Council, 1980-1991
f. 118-121	Editorial Board minutes, 1971-1991, n.d.
f. 122-123	Trustee Board minutes, 1976-1991
f. 124	Photographs, 1970s
f. 125	Back issue orders, 1984-1989
f. 126	Miscellaneous, 1975-1991

Financial Records Series

f. 127	Budget, 1993
f. 128	Cash receipts, 1985-1988
f. 129	Investments, 1983-1994
f. 130-132	Financial statements, 1978-1989
f. 133-135	New Jersey annual reports – Charitable organizations, 1976-1998
f. 136	Auditor’s reports, 1989-1991
f. 137	Five-year financial plan, 1993
f. 138-141	Income and expenses, 1972-1992
f. 142-153	Income taxes, 1973-1994
f. 154	Royalty statements, 1979-1998
f. 155-156	Miscellaneous, 1972-1998

Fundraising and Grants Series

f. 157-158	General, 1976-1993
f. 159-161	Fundraising letters, 1978-1993
f. 162	Thank you letters, 1972-1976, n.d.
f. 163	T-shirt sales, 1976-1977
f. 164	Twentieth anniversary benefit concert, 1991
f. 165	Contributions made by Paula Kassell, 1971-1986
f. 166	Grant efforts correspondence, 1974-1985
f. 167-177	Grant proposals
f. 167	1978-1991
f. 168	Wilson Foundation, 1991-1992
f. 169	New Jersey humanities grant, 1976
f. 170	Light, Deborah Ann, 1986-1990
f. 171	Astraea Foundation, 1988-1990
f. 172	Harburg Foundation, 1989-1992
f. 173	Schaffner, Perdita, 1987-1992
f. 174	Ms. Foundation, 1992-1993
f. 175	The Windom Fund, 1985-1987
f. 176	Hunt Alternatives Fund, 1992
f. 177	The Eastman Fund, 1988-1990
f. 178-189	Grant materials
f. 178	Funding Exchange, 1988-1992
f. 179	The Sophia Fund, 1989-1991
f. 180	ADCO Foundation, 1987-1991
f. 181	Open Meadows Foundation, 1987-1988
f. 182	North Star Fund, 1987-1990
f. 183	Foundation for a Compassionate Society, 1990-1993
f. 184	Harmony Women’s Fund, 1992
f. 185	Ford Foundation, 1978-1984
f. 186-187	Comprehensive Employment and Training Act (CETA), 1975-1979
f. 188-189	Local Employment Action Projects (LEAP), 1977-1979

Reader Surveys Series

f. 190-193	1975
f. 194-205	1978
f. 206	1987
f. 207	Demographics, 1984
f. 208	Resources, 1974-1976

Conferences Series

f. 209-210	New Directions for Women in New Jersey, 1971
f. 211	Feminist Business Vacation, 1973
f. 212-218	New Directions for Women in Media, 1976
f. 212-213	General
f. 214	Biographical information on speakers
f. 215	Program ads
f. 216	Positive Image of Women Awards
f. 217	Handouts
f. 218	Evaluations

Indexes Series

f. 219	Yearly indexes, 1972-1977
f. 220	New Directions for Women, 1972 to 1981: Ten Year Cumulative Index
f. 221	New Directions for Women, 1982-1993: Twelve Year Cumulative Index
f. 222	Paula Kassell’s index listings, 1973-1993
f. 223	Correspondence, 1982-2000
f. 224	Correspondence, Helen Ryan, 1981-1982
f. 225	Correspondence, Donna Allen, 1981-1982
f. 226	Preparing index instructions, c. 1981
f. 227	Ad and promotional letters, 1983, 1998
f. 228	Press coverage in feminist periodicals, 1998
f. 229-230	Expenses, 1982-1983, 1997-1998
f. 231	Fundraising, 1984, 1992-1994
f. 232-236	Orders
f. 232	Yearly indexes, 1976-1977
f. 233	Individuals – Paid and Sent, 1983-1989
f. 234-235	Institutions – Paid and Sent, 1983-1984
f. 236	Unpaid invoices, 1983-1986

Newspapers Series

Rolls 1-3	New Directions for Women in New Jersey
Roll 1	Volume 2, No. 1-4 (Winter-Autumn 1973 and index)
Roll 2	Volume 3, No. 1-4 (Winter-Autumn 1974)
Roll 3	Volume 4, No. 1-2 (Winter-Spring 1975)
Rolls 4-23	New Directions for Women
Roll 4	Volume 4, No. 3-4 (Autumn 1975-Winter 1975/1976)
Roll 5	Volume 5, No. 1-4 (Spring 1976-Winter 1977)
Roll 6	Volume 6, No. 1-4 (Spring 1977-Winter 1978)
Roll 7	Volume 7, No. 1-4 (Spring 1978-Winter 1979)
Roll 8	Volume 8, No. 1-4 (January-Autumn 1979) [Missing issue]
Roll 9	Volume 8, No. 1-5 (January 1979-Winter 1979/1980) [Corrected]
Roll 10	Volume 9, No. 1-6 (1980)
Roll 11	Volume 10, No. 1-6 (1981)
Roll 12	Volume 11, No. 1-6 (1982 and cumulative index for 1972-1981)
Roll 13	Volume 12, No. 1-6 (1983)
Roll 14	Volume 13, No. 1-6 (1984)
Roll 15	Volume 14, No. 1-6 (1985)
Roll 16	Volume 15, No. 1-6 (1986) [Two copies]
Roll 17	Volume 16, No. 1-6 (1987) [Two copies]
Roll 18	Volume 17, No. 1-6 (1988) [Two copies]
Roll 19	Volume 18 (January-December 1989) [Two copies]
Roll 20	Volume 19 (January-December 1990) [Two copies]
Roll 21	Volume 20 (January-December 1991) [Two copies]
Roll 22	Volume 21 (January-December 1992) [Two copies]
Roll 23	Volume 22, No. 1-5 (January-October 1993 and supplements)

INDEX TERMS

These index terms are the subjects, people, places, etc. under which this collection is listed in all available indexes at the Western Historical Manuscript Collection-Columbia. If you are interested in a specific index term, please contact the reference staff

Advertising--Newspapers	f. 51, 52
Allen, Donna (1920-1999)	f. 56, 225
Collins, Marjory (1912-1985)	f. 32
Feminism--Conferences	f. 209-218
Feminism--Periodicals	f. 1-236, r. 1-23
Feminism--Periodicals--Finance	f. 127-156
Feminism--Periodicals--Fund raising	f. 157-189
Feminism--Periodicals--Indexes	f. 219-236, r. 1, 12
Feminism--Periodicals--Surveys	f. 190-208
Kassell, Paula (1917- )	f. 47, 124, 164 (pictorial image)
Kassell, Paula (1917- )	f. 1, 4, 6, 12-16, 18, 21, 22, 24, 25, 27, 34, 37, 44-47, 50, 53, 54, 56-58, 84, 89-92, 98-100, 103, 106-109, 112, 113, 115, 117-123, 125, 126, 133, 134, 155, 162, 165, 169, 186, 210-213, 216, 220-229, 234, 236
Kriegel, Phyllis	f. 124 (pictorial image)
Kriegel, Phyllis	f. 6, 16, 19, 35, 37, 44, 56, 64, 65, 68, 74, 77, 82, 87, 97, 101, 121, 158-160, 167, 168, 170-175, 177-184
National Women and Media Collection	f. 1-236, r. 1-23
New Directions for Women	f. 1-236, r. 1-23
New Directions for Women--History	f. 221
Newspaper advertising	f. 1-13
Newspapers--Indexes	f. 219-236, r. 1, 12
Newspapers--Public relations	f. 44-55
Prime Time, New York, New York	f. 32
Proposal writing for grants	f. 167-177
Rapkin, Angela	f. 57, 82, 116, 223
Robinett, Gerald "Jerry" (1920-2008)	f. 79
Scheinmann, Vivian J.	f. 124 (pictorial image)
Scheinmann, Vivian J.	f. 6, 15, 19, 24-26, 28, 29, 36, 37, 56, 96, 117-120, 122, 123, 157, 159, 161, 166, 167, 185, 188, 189, 194
Wenzel, Lynn	f. 40, 42, 44, 45, 56, 62, 63, 72-74, 79, 82, 100, 121, 158, 174
Women in business, 1970s	f. 105, 211